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August 2011

The Marshmallow Challenge

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While searching for an icebreaker that would help an audience understand and visualize the many intricate connections and relatioships offered by social media platforms, I came across a fascinating 7 minute video of Tom Wujec's TED Marshmallow Challenge presentation.  Tom is a Fellow at Autodesk and recognized as a thought-leader and award-winning innovator.  You can learn more about him on his personal website, TomWujec.com.

The challenge?  

In eighteen minutes, teams of four must build the tallest freestanding structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow has to be on top.

So who would you rather have on your team?  Recent Business School graduates?  CEOs?  Executive Admin. Assisstants?  Or perhaps, Kindergardeners?  The results may surprise you.

Check it out for yourself by clicking and watching the video.